What’s the number one thing that slows down the delivery of web projects? According to Martin Oates from Leeds digital agency, pixelbuilders, it’s getting the content together. Here, he shares his thoughts on speeding things up by working with professional content writers like us, and why great website content is so important.
One question we get asked as a digital agency at the kick-off of nearly every web project is “In terms of deadlines, what’s likely to slow us down?” The answer, always, is “content”. It really is amazing how often content is overlooked by a client in terms of a new website project, we find content is seen as “easy to do, it’s only a few words, it won’t take that long…”
Irrespective of the resource and timeframe impact, one of the key things being missed here is the importance of ‘good’ or, even better, ‘great’ content. That’s why we like to work with professional content creators. Using professionals on the content side, just like using professionals to build the website, is what really gets the ROI up on a new website.
This is because content is a key ingredient to the success of your website. It performs two key roles; firstly from an SEO aspect and, secondly, from a customer conversion point of view.