The Partners team joined forces with our international PR network partners this month for a webinar to help Polish businesses prepare for export.
Organised by iPR Team
network members Personal PR
in partnership with the Gdańsk Enterprise Foundation, the webinar brought together export specialists and PR experts to share their experience and market knowledge.
Global entrepreneur and speaker Mike Korba told the story of marketing and automation software business User.com, which has successfully built a global B2B model and brand. His talk was followed by a series of videos from IPR Team partners in the UK, Benelux, France, Germany, Italy and Spain, each sharing market insights into the culture, society, economy, trends and media in different European markets with advice on building a brand in these markets.
The seminar was attended by micro, small and medium-sized businesses and entrepreneurs setting out on their export journey, alongside more experienced exporters seeking to expand their knowledge of building a brand in global markets.