By the anniversary of the 2016 Guide’s publication date, two months after the 2017 launch, the 2017 Guide had received more downloads than the previous edition had had in a full year. Interest in the Guide continued throughout the 2017 qualifying season: download numbers spiked with the publication of each NQ Newsletter, which saw open rates of up to 68% and clickthrough rates of up to 45%.
Partners’ sustained social media campaign saw great results for Florit Brooke, too, delivering over 135,000 impressions within the Guide’s target demographic and increasing social referrals to Florit Brooke’s website by a remarkable 25% over the campaign period.
Florit Brooke co-director Tony Brooke said: “We have enjoyed working with Partners on this very focused project – we know our sector very well, but their expertise in reaching an audience and maximising the chance for engagement has been invaluable and the results speak for themselves.
“We’re confident in them increasingly taking a lead and suggesting ideas which will have a positive impact and so we’ve been able to focus on candidate service and recruitment, and we’d anticipate further refinement of our relationship going into 2018.”