Granada Secondary Glazing

The Brief

Impressed by the emarketing campaigns we’d generated and delivered for Morley Glass & Glazing, Granada Secondary Glazing invited us to work with them to target window installers and architects to help build brand awareness, generate sales leads and direct traffic to their website.

The Campaign

Granada Secondary Glazing had never deployed email marketing so the campaign involved everything from sourcing data, agreeing key messages, planning content, design, implementation and reporting.

Working closely with their in-house marketing team, Partners Group now delivers ongoing campaigns targeting existing and potential fenestration trade customers and commercial clients.  The campaign communicates new business developments, product information and innovations, case studies, competitions, road shows, CPD events and other corporate news.


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The Services

Manufacturing and Engineering
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Emails
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Content Design
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Property and construction
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The Results

The campaign started in June 2021 announcing the launch of Granada’s new website, leading to the launch of its new product range in August.  The company posted record-breaking trade sales figures in October 2021, marking the most successful October in the company’s 38-year history. It also enjoyed a staggering year-on-year trade sales increase of over 50% when compared to 2020.

The record-breaking achievement has been largely attributed to the launch of Granada’s new product range, which features ultra-slim sightlines, additional product variations and an expanded glazing selection.
The emarketing campaign complemented an aggressive digital marketing campaign designed to proactively generate homeowner sales enquiries throughout the UK. 

Proving to be a huge success, the combination of pay-per-click advertising, email marketing and further search engine optimisation resulted in a 27% increase in sales leads from October 2020 to October 2021.

Lewis Hartley, marketing manager at Granada Secondary Glazing, said: “Email has formed an increasingly pivotal part of our marketing approach over the past 6 months and has given us an effective avenue to engage with our trade and commercial partners. The expertise demonstrated by the guys at Partners Group has allowed us to deliver effective, results-driven campaigns that have supplemented both web traffic and sales leads."

“Email has formed an increasingly pivotal part of our marketing approach over the past 6 months and has given us an effective avenue to engage with our trade and commercial partners."

Lewis Hartley, Granada Secondary Glazing, 
Room featuring secondary glazing

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