Nick Houghton JM Glendinning“The support Partners provides is delivering fantastic resultsThey have significantly raised our profile in Yorkshire, as well as opening doors and creating opportunities for the business.

Nick Houghton
Managing director

JM Glendinning Group

The Brief

JM Glendinning was established in 1972 as a local family run insurance broker in Guiseley. Today, the Group has built its reputation as one of the UK’s leading commercial lines brokers through its high-quality team. Following a management buyout in November 2020 led by Group CEO Nick Houghton and backed by SYNOVA, the Group has ambitious growth plans, built upon supplementing the strong organic growth with a series of complementary strategic acquisitions to grow the business four-fold over the next five years.
The firm’s success is founded on finding the best people and building the business around them, which makes attracting and retaining staff critical to its growth strategy. Our appointment in 2015 coincided with the firm’s accelerating growth plans, and our brief remains to raise its profile within the region it operates to help the business attract staff and customers.

The Campaign

The campaign focuses on profiling key people and positioning the firm as a forward thinking, successful, growing business through a mix of corporate news, profiles, comment and interview opportunities across traditional, online and social media.

The ongoing publicity highlights JM Glendinning's corporate social responsibility and community initiatives, too, and we work closely with their digital agency to ensure that the PR campaign supports the group SEO strategy. We also run email marketing campaigns and provide social media training and support for the team.

The Services

Public Relations
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Social media essentials
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Professional services
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Regional B2B
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The Results

The campaign has delivered extensive exposure for the business, profiling its continued growth and success. This in turn has resulted in award nominations, enquiries from prospective customers, as well as giving the management team the ear of their local MP. It has also helped the business attract a wider talent pool and enquiries from the calibre of staff they are looking for to help drive the business forward. 
JM-Glendinning-Insurance-Brokers2.jpgCEO Nick Houghton says, “The support Partners provides is delivering fantastic results. They have significantly raised our profile in Yorkshire, as well as opening doors and creating opportunities for the business.

“Making sure that people understand our values, ethos and approach is critical to attracting the right people to the company, and the work Partners does to help raise our regional profile is delivering tangible results. As well as increasing our visibility as a business, the PR campaign is directly contributing to increased web traffic and enquiries.
“Recruiting via agents is expensive. By helping us tell our story to audiences across the north of England, the campaign is also encouraging would-be employees to pick up the phone and contact us. It is helping us attract exactly the kind of people we’re looking for to achieve our growth ambitions and helping us make significant savings on recruitment fees.”

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