"The Partners team has an in-depth knowledge of our business and industry, which helps to create impactful PR that gets our messages across clearly.

The quality of their work without doubt helps us to engage with our customers and attract new business. It is a very important relationship for us.”


Shaun Heys, marketing communications manager

Helping ROCOL reach the right people

The Brief

ROCOL is a manufacturer of industrial lubricants, cutting fluids and line marking systems, serving the industrial, food, metalworking, heavy industry, aerospace and site safety markets. The company is part of ITW, a multinational, US owned, Fortune 150 company.

We have worked with the in-house marketing team at ROCOL for over 25 years. The core brief is to increase awareness of the company’s range of registered food-safe lubricants among maintenance engineers in the food, drink and clean industries as well as raising the ROCOL brand profile among food industry decision makers.

As well as supporting the UK team, we have coordinated global food industry PR campaigns to support sales managers in Spain, Italy, Germany the Netherlands and Portugal, working with partners agencies in target countries to deliver on the ground publicity support via the iPR team network.

 

The Campaign

The majority of our work focuses on raising and maintaining awareness of food-grade lubricants for use in food and drink manufacture and processing, but we also provide support across pharmaceutical, marine and offshore, engineering, defence and aerospace sectors.

In positioning ROCOL as an authority on safe maintenance practices, the PR campaign provides a valuable backdrop of brand exposure to support area sales managers in a highly competitive market dominated by some of the world’s largest companies.

Maintaining the profile of the maintenance lubricant products and comprehensive support package is achieved through an ongoing media relations and content campaign targeting food industry media. We have also supported the business with country-specific PR campaigns in global markets through our International Public Relations Team partnerships.    

The Services

Food processing
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Public Relations
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Reputation management
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Content marketing
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International PR
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The Results

We have helped ROCOL establish a strong profile in the food and drink production market, which has enabled the business to compete with the larger players.

Marketing communications manager Shaun Heys said: “As a business with a diverse product offering and therefore varied customer base, we need to be very focused in the way we talk to our audiences in different marketplaces.

"The Partners team has an in-depth knowledge of our business and industry, which helps to create impactful PR that gets our messages across clearly. Their proactive approach ensures we get the right coverage when and where we need it, and the quality of their work without doubt helps us to engage with our customers and attract new business. It is a very important relationship for us, and we will continue to work with this trusted partner.”

Find out how we can help you build your business through impactful PR.  

"The work Partners has undertaken has certainly helped open doors with new customers and create opportunities for us to engage with them, which no amount of door knocking or cold calling would have created."
Bob Gladstone
Silvery Tweed Cereals
"The communications proved very effective. Partners' clear view of the market needs and their understanding of our story facilitated an efficient communication strategy."
Simon Browning
Select Bag Sealers
“Partners provided much helpful insight, counsel and support from initial planning to final execution. Their coordination was flawless, making for a very successful announcement.”
Head of Marketing
Newly Weds Foods