"The Partners team has an in-depth knowledge of our business and industry, which helps to create impactful PR that gets our messages across clearly.

The quality of their work without doubt helps us to engage with our customers and attract new business. It is a very important relationship for us.”


Shaun Heys, marketing communications manager

ROCOL

The Brief

ROCOL is a manufacturer of industrial lubricants, cutting fluids and line marking systems, serving the industrial, food, metalworking, heavy industry, aerospace and site safety markets. The company is part of ITW, a multinational, US owned, Fortune 150 company.

We have worked with the in-house marketing team at ROCOL for over 20 years. Our core brief is to increase awareness of the company’s range of registered food-safe lubricants among maintenance engineers in the food, drink and clean industries as well as raising the ROCOL brand profile among food industry decision makers.

As well as supporting the UK team, we have coordinated global food industry PR campaigns to support sales managers in Spain, Italy, Germany the Netherlands and Portugal, working with partners agencies in target countries to deliver on the ground publicity support via the iPR team network.

 

The Campaign

The majority of our work is focused on raising and maintaining awareness of food-grade lubricants for use in food and drink manufacture and processing, but we also provide support across pharmaceutical, marine and offshore, engineering, defence and aerospace sectors.

In positioning ROCOL as an authority on safe maintenance practices, the PR campaign provides a valuable backdrop of brand exposure to support area sales managers in a highly competitive market dominated by some of the world’s largest companies.

Maintaining the profile of the maintenance lubricant products and comprehensive support package is achieved through an ongoing media relations and content campaign targeting food industry media.   

The Services

International PR
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Public Relations
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The Results

We have helped ROCOL establish a strong profile in the food and drink production market, which has enabled the business to compete with the larger players.

Marketing communications manager Shaun Heys says: “As a business with a diverse product offering and therefore varied customer base, we need to be very focused in the way we talk to our audiences in different marketplaces.

"The Partners team has an in-depth knowledge of our business and industry, which helps to create impactful PR that gets our messages across clearly. Their proactive approach ensures we get the right coverage when and where we need it, and the quality of their work without doubt helps us to engage with our customers and attract new business. It is a very important relationship for us, and we will continue to work with this trusted partner.”

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Experts in food processing
We've delivered publicity support for a range of food sector businesses.
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