"We have seen greater engagement on social networks brought about by a broader range of well thought out website content. This has translated into increased web traffic and, crucially, interest from more people of the calibre we want to attract into the firm."

Charlotte Watkins
Partner, Secerna

Secerna LLP

The Brief

With offices in York and Newcastle, Secerna is a fast growing and forward-thinking team of intellectual property specialists working with multi-national corporations, FTSE and NYSE listed companies, universities, spin-out companies, small businesses and innovators worldwide. 
 
Secerna helps companies defend, enforce, and protect their intellectual assets, acting directly before the UK Intellectual Property Office, European Patent Office, European Union Intellectual Property Office, and World Intellectual Property Office. Their work includes patent, trade mark and design applications, registrations, oppositions and appeals. 
 
In a competitive employment marketplace, partners Charlotte Watkins and Jason Boakes turned to us to support the firm’s marketing and recruitment strategies with focused PR activity. 

The Campaign

Our work combines media relations, digital PR and content creation with organic and paid social to communicate the firm’s growth, expertise, team and client base and build the Secerna employer brand. 

Secerna
 

The Services

Public Relations
Find out more
Social Media
Find out more

The Results

SecernaWe have delivered an increase in followers and engagement across the firm’s social channels, and a carefully curated media relations and content strategy designed to showcase the firm’s expertise, knowledge and the range of work undertaken has had a positive impact on web traffic. 
 
More important to us than the numbers, however, are the changes that the Secerna partners have seen in their conversations with potential recruits, which demonstrate a heightened understanding of the firm’s client base, work, and approach.  
 
Partner Charlotte Watkins says, “Over the two years we have been working with Partners we have seen greater engagement on social networks brought about by a broader range of well thought out website content. This has translated into increased web traffic and, crucially, interest from more people of the calibre we want to attract into the firm. A strong working relationship and a structured campaign driven by the Partners team have delivered great benefits for Secerna.”
 
 

If you're a professional services firm looking to raise your profile, we can help.

Our work in the professional services sector

Building and protecting your reputation
Read more about our work with professional services businesses
Find out more