Simon Browning Select Bag Sealers“The communications proved very effective, with all major customers declaring their support within six months."

Simon Browning  
Managing Director  

Select Bag Sealers

The Brief

When the UK's largest bag sealing equipment manufacturer Select Bag Sealers Ltd was acquired by a group of investors headed by the senior management team at specialist tape manufacturer, ProSpool, we were drafted in by the ProSpool team to help manage communications surrounding the acquisition.

Our brief was to quickly develop and deliver a stakeholder communications plan to reassure Select Bag Sealers customers that the business was in safe hands, as well as communicating the service, support and product development benefits of being part of a wider, like-minded group.

The Campaign

We worked with the ProSpool senior team to identify key stakeholders, including customers, suppliers, staff and the wider food processing industry, and put together a plan of action and timeline for managing acquisition announcements.

We developed content for those announcements and managed communication with food industry media, as well as coordinating a regional announcement with ProSpool’s business advisers and their PR team.

The Services

Building Value
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The Results

The importance of communicating rapidly and effectively was crucial, given the vendor had already posted his intention to close the business. We immediately contacted all relevant stakeholders with a series of informative communications to reassure customers and suppliers that the new management team would develop the business.

Richard Hobson, sales director, says: “The communications proved very effective, with all major customers declaring their support within six months. Partners’ clear view of the market needs and their understanding of ‘our story’ facilitated an efficient communication strategy.”

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