“Partners’ expertise lies in taking often complex legal issues and presenting them in a way that instantly makes them more accessible to potential clients.”

Silk Family Law

Silk Family Law

The Brief

Our extensive experience in the legal sector - and family law in particular - led the Silk team to appoint us when they left high profile law firm Dickinson Dees to set up as a specialist family practice.

Our original brief was to launch Silk as a stand-alone niche family law firm operating throughout the North East and Yorkshire, and raise awareness of the new business without losing sight of the team’s long-standing connections with its former practice. 

That initial remit broadened out to involve maintaining a strong presence for one of the north's leading specialist family law firms among potential clients and intermediaries throughout the North of England.

The Campaign

For five years, until Silk centralised marketing activity in house, the ongoing communications programme followed up a successful launch with targeted activity designed to support the firm’s growth strategy. The campaign combined proactive media relations with advertising, awards, sponsorships, copywriting, web development and digital marketing.

The Services

Professional services
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Public Relations
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The Results

Communications activity resulted in new client instructions from a range of sources, and feedback from the team indicated that the strength of the brand among target audiences in the North East and Yorkshire was high. Partner Kim Fellowes said: "You are the best in your field, you always go the extra mile and make us feel we are the only client in the world." That'll do for us!

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