"Our plan for continued expansion demands a network of suppliers we can depend on, just like Partners."

Sarah Wilson

 
 
 
 

The brief

CMS is Scotland’s largest door and window fabricator and installer, serving customers in the social housing, housebuilding and commercial sectors. The company is unique in the market for its sustainability-driven products and operations, setting the agenda for innovation in the building envelope market and excelling in the delivery of energy efficient homes and buildings.
 
CMS approached us with two core requirements: PR activity to promote the business itself, and marketing support for its state of the art events venue, the Innovation Hub.
CMS Window Systems
 

The campaign

We are using media relations to help CMS establish a national presence and build the brand in the media covering its core markets. We have developed an events programme at the Innovation Hub to help raise its profile, give CMS the opportunity to extend the value they add to clients in a training/educational format, and provide regular networking opportunities for customers.
 
One example of this is the CMS Technical Masterclass Programme, a series of technical seminars we are currently organising, managing, running and following up in conjunction with some of the industry’s leading names – Yale, Glassolutions Saint-Gobain, Sheerframe and Rockwool. 

The results

Each of the Masterclasses to date has exceeded targets in terms of delegate numbers. We have also secured opportunities for influential industry bodies – such as the Chartered Institute of Housing - to host events at the venue, thus showcasing the facilities to an even wider audience.
 
For CMS, feature articles, case studies and news stories are giving the firm a regular presence in the trade media, ensuring that the company is on the radar of architects and specifiers for future tender opportunities.
 
“The Partners Group has a strong track record in the sectors we serve, so they are an ideal fit to help us deliver on our communications goals. Already they have put us on the radar of many influential people in our target sectors. Our plan for continued expansion demands a network of suppliers we can depend on, just like Partners.” CMS marketing manager, Sarah Wilson

Services

PR consultancy

Your reputation is your most valuable asset, and it needs to be nurtured and ...

Manufacturing

PR that helps you stand out from your competitors and grow your market share

Marketing support

Your business is your passion. So you need an experienced PR and marketing ag...

Property and construction

We have an extensive knowledge of the building products, property and constru...