A birthday brand refresh that helps tell our story

01/08/2023
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As a straight talking PR agency based in God’s Own County, what better day to launch our brand refresh than Yorkshire Day? 

We’re marking the annual celebration of all things Yorkshire - and our 35th year in business - with a new corporate identity that tells people exactly what we do. We’ve always been Partners PR Ltd, trading as The Partners Group, but from today we’ll trade as Partners PR, and our new logo says exactly that.

Doing exactly what it says on the tin


PR has evolved over the years from publicity and reputation management through media relations, in the main, to embracing all forms of stakeholder communication and engagement, both off and online. 

Our team lives and breathes PR and, with more than 35 years under our belt as an agency, we’re true experts. We want our company name to reflect this and let people know exactly what we do.

Whenever we talk about The Partners Group, it always needs further explanation. Now, as Partners PR, what we do is self-explanatory and we can get straight into the conversations we love to have about how we help businesses grow, attract talent, prepare for a sale or exit, or simply tell their story to the people who matter to them.

Reflecting our values


In the same decade Partners launched, someone said (sang): “It ain’t what you do it’s the way that you do it, and that’s what gets results.” 
And they were right. 

As we mark our 35th year in business, we’ve spent time as a team revisiting our values and the way we do things to make sure they continue to reflect the business we are today. And we all agree that collaboration, curiosity and clarity form the bedrock of everything we do, and inform the way we work with our clients, our suppliers, our supporters and each other as a team. 

Here’s how: 
We chose the company name for a reason. By combining our PR expertise with clients’ knowledge, we work together to help grow their businesses. And as a team, we support each other to be the best we can be.
We dig deep to know more, think creatively, generate ideas and be enthusiastic storytellers.
You can rely on us for down to earth, straight talking advice and supportive challenge. The outcome is clear communication that delivers results.

And there we are, back where we started this story with the down to earth, Yorkshire approach that makes us who we are.

So if you want to work with a no-nonsense, no-fluff PR team that loves to work with manufacturing and engineering, building product, food processing and professional services companies who share our values, get in touch – it would be great to hear from you. 

Happy Yorkshire Day!