A powerful tool

 

Public relations is a powerful management tool for companies to help achieve their business objectives and build profile and reputation. However, it's often underutilised as people are unsure exactly what PR is and what it can do.

An important part of the marketing mix, PR is a strategic communications tool that helps you build trusted relationships with the people that matter most to your business.Typically, it is used to:

  • Build brand awareness
  • Manage, enhance and protect your company reputation
  • Increase brand credibility and third-party endorsement
  • Generate sales leads
  • Tell your story to engage the people who mattter  
  • Differentiate your business from your competitors
  • Boost SEO
  • Position the business as a thought leader in its field.
For the last 35 years, this is exactly what we've been doing for our clients with spectacular results. Currently, we're finding that more and more businesses are coming to us to help them:
  • Grow their business
  • Attract talent
  • Create value in their company as they prepare for a sale or acquisition 
  • Prepare crisis communications plans as part of their business continuity planning.

Grow your business with PR

How quickly could your business grow if more customers knew about your products and services, really understood how you could help them, and trusted every word you said?

PR can help make this happen.

Whether you’re the market leader with new innovations, a challenger brand looking to disrupt the market, or an ambitious company that isn’t getting the recognition you deserve, we’ll get your message in front of the right people in ways that will get you noticed.

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PR can help your business grow
Attract new talent with PR

Use PR to attract the right talent


Recruiting the right people is currently one of the biggest challenges among SMEs.

How do you stand out from the crowd as an employer of choice? How do you stack up against the competition in a job search? Is it easy to see why people should come and work for you rather than others in your field?

We’ll help you build your employer brand through strategic PR activity that will attract the right talent into your team and save you money on recruitment fees. 

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Build value ahead of a business exit or sale


According to a report released in 2020, global executives attribute 63% of their company’s market value to its overall reputation. Is your business reputation adding or subtracting bottom line value?

Proactive PR has an important part to play in exit and succession planning, and we’re here to help deliver that strategic profile-building support. 

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Building business value
Crisis communications planning

Minimise reputational damage in a crisis 

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Most businesses have a disaster recovery or business continuity plan in place, but does it cover communicating with employees, customers and other stakeholders in the event of an incident?

From cyber-attacks to enforced production shutdowns, we’ll help you plan ahead and make sure you have a crisis communications plan that supports the hard work you put into getting your business back up and running as quickly as possible. 

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We’ve been supporting organisations across the UK in manufacturing, engineering, food processing building, construction, property and professional services industries for 35 years, running strategic business-to-business PR campaigns that deliver results.

Contact us today

"The Partners Group has taken our brand to the next level and helped my business achieve at least 25% growth every year."
Ian Short
Morley Glass & Glazing
"The PR campaign is helping us attract the people we’re looking for to achieve our growth ambitions. It's also helping us make significant savings on recruitment fees."
Nick Houghton
JM Glendinning
"Partners helped get our message clear, and consider all of our audiences. Thanks to them, the PR was a great success. It was certainly money well spent."
Jonathan Marsden
The Technology Group
"The work Partners does for us has played a vital part in establishing our brand and reputation in the region, and continues to be fundamental in driving the growth of the business."
James Baird
Dynamic Networks Group
We’ve been impressed with the Partners Group’s strategic approach which has helped us to clarify our market positioning and future growth strategy.
Adam Gillard
Cutwel Ltd