We're looking forward to being part of an innovative hybrid exhibition in 2022, which is set to welcome thousands of visitors to a 3D virtual environment.

Supporting the manufacturing sector, the Backing Britain expo takes place in April 2022 with the online arena remaining open to visitors for the year after the event takes place. The exhibition will also see three in-person events connecting 300+ manufacturers, with talks from industry leaders and celebrity guests. 

Organisers the Made in Group say the aim of the expo is to connect hundreds of manufacturers across the region in an immersive, interactive, and environmentally friendly way. “Over the last 18 months, businesses have had to propel themselves into the digital age, whether it be working from home or diversifying their business processes. Digital is here to stay and forward-thinking manufacturers are getting up to speed now, so they’re not left behind,” says CEO Jason Pitt.

Partners director Karen Tinkler says, “As well as digitising business processes, we are seeing more and more manufacturers embracing digital marketing and communication. From exploring new ways of using it to keep dispersed workforces engaged to building their brand externally to help attract new customers and much-needed employees, digital communication has a big part to play in the future of manufacturing. 

“We’re looking forward to being part of the expo in the spring and supporting manufacturing businesses on their digital journey.”