Effective internal communication
during the COVID-19 crisis


This guide is designed to help businesses communicate effectively with their teams through the Covid-19 pandemic. It provides practical advice on the best ways to communicate with employees, many of whom will be working remotely or furloughed.

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Stand out from the crowd on LinkedIn


Staying visible for the right reasons during the Covid-19 pandemic has a big part to play in paving the way for future opportunities as we all adjust to new ways of working and doing business. If your LinkedIn profile is in need of sprucing up.

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A guide to media relations during the COVID-19 crisis


What impact has COVID-19 had on the UK media landscape? What kind of stories are media outlets looking for? Is it all about coronavirus or do they want other news, too? Find out what kind of stories to pitch in the current climate.

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Preparing for and communicating in a crisis

For most SMEs, the scandals that hit the national and international headlines may seem a far cry from the everyday realities of running a private enterprise in tough times. But small enterprises aren’t immune from crises. While the reputational challenges they face may be smaller in scale than those of the celebs and big corporates, the negative impact on their worlds may be no less catastrophic, proportionately speaking.

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Crisis management in a digital world

In the world of mobile technology, communication is instantaneous, incessant and capable of reaching an international audience within seconds. News travels fast and every individual with a mobile device and access to social networks can broadcast their version of the news. Read our advice below to help you prepare for and respond to a crisis using social media.

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Demystifying SEO

This guide will help you make sense of SEO from a marketeer or business owner’s perspective – what it is in simple terms, wh you need it, how to set up your site in the right way and what you need to do to keep an SEO programme going.

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What is news? 

Every second of every minute, day, month, year, news is being created and shared. This guide explores what makes a good news story, what different news outlets are looking for and finding the news in your business.

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