Ian Short, Morley Glass & Glazing    

“The Partners Group has taken our brand to the next level and helped my business achieve at least 25% growth every year."

Ian Short 
Managing Director 

Morley Glass & Glazing

The Brief

Morley Glass & Glazing’s original brief to Partners was to reinvigorate its trade advertising which subsequently developed into a fully integrated marketing communications campaign to build brand awareness, ensure brand consistency and deliver increased sales of sealed units featuring integral blinds.

Morley Glass

The Campaign

The campaign has developed over a number of years.  An initial review of existing marketing materials revealed the need for new key messages and new imagery in-line with the aspirational feel to the high-end product.

A fully integrated PR and marketing communications campaign now comprises social media and trade media relations, creative advertising concepts, email marketing and literature design.

Focusing on the unique 10 day lead times, Partners has helped to raise awareness of the speedy availability of the high quality integral blinds, which are particularly popular for use in bi-fold and sliding doors as well as residential and commercial windows, doors and internal glass partition walls.

Consistent messaging, creative content and a partnership approach has delivered real results.

 

The Services

Emails
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Public Relations
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Social Media
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Content marketing
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The Results

Morley Glass integral blindsSealed unit manufacturer Morley Glass & Glazing has developed an 80% market share of UK sales for Italian engineered ScreenLine integral blinds (blinds fitted inside double glazed sealed units), as a result of working with The Partners Group.

The company has sustained 25% year-on-year annual growth of integral blinds due to an effective marketing campaign, excellent business leadership and a unique 10 day delivery schedule.

Ian Short, managing director at Morley Glass & Glazing says: “Partners helped me to develop a more targeted programme of activity. What sets them apart from other PR companies is that they took the time and patience to understand my company and our industry in order to give me the best marketing and support for the budget.

“The Partners Group has taken our brand to the next level and helped my business achieve at least 25% growth every year. We don’t employ sales people so we rely on the marketing activity to generate sales leads and build brand awareness – and it has been extremely effective.  They are an awesome team: proactive, creative, professional and a pleasure to work with.”


Morley Glass & Glazing is the UK’s largest manufacturer of sealed units with integral blinds inside, recently investing in a £1 million move to new premises, fully equipped to support further growth.

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