"The business has big plans for 2014, and our work will focus on helping them sustain that growth."

Karen Nixon, The Partners Group

 
 
 
 

Partners wins brief to promote cereal processor

Cereal processing firm Silvery Tweed Cereals has appointed the York-based Partners Group to manage on and offline media relations, content management and customer communications.
 
The Partners team was appointed on the strength of its work in the food processing industry, with a brief to build awareness of Silvery Tweed’s capabilities among new product development teams in UK cereal and morning goods manufacturers, as well as raising its local profile to help attract the right calibre of staff to a growing team. Based in Berwick upon Tweed, Silvery Tweed’s customer base includes some of the country’s leading cereal brands.
 
Partners director Karen Nixon, who will head the account, says: "Silvery Tweed is a forward thinking, fifth generation family-run business that draws on a 170-year heritage.  Close links with the local Borders farms from which it sources raw materials enable the team to meet growing demand for natural, under-processed ingredients and products, which is resulting in strong growth. The business has big plans for 2014, and our work will focus on helping them sustain that growth."
    
 
 

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