"Thanks to Partners, the work of York Cares and its volunteers are now widely recognised across the city.”

York Cares


The brief

As part of our commitment to the York community and our corporate social responsibility strategy we have supported employee-volunteering charity York Cares with media relations support since its launch in 2006 - and we've often rolled up our sleeves and transformed the local community, too! The aim of the PR campaign is to promote the work of York Cares and also to encourage more businesses to become a member of the organisation and allow their staff to support its community projects and initiatives.
York Cares

The campaign

York Cares is a partnership of the city’s leading employers committed to making York a better place through employee-volunteering. York Cares matches the skills and expertise of employers and their employees to community projects where they can have most impact. They offer a wide range of tried and tested programmes that deliver tangible benefits for local people as well as workforce development opportunities for employers.
Our media relations campaign targets local media raises the profile of York Cares, its members and the impact it is making in the city.

The results

The organisation launched in 2006 with just four members - University of York, City of York Council, Aviva and Garbutt and Elliott – and has extended in 10 years to include over 40 business members from a variety of sectors across the city and 17 member schools.
In its first 10 years it assigned over 13,000 employee volunteers to over 1,000 community partners undertaking tasks from gardening to mentoring, delivering over 127,000 hours of volunteering. On average, it is estimated that York Cares adds over £80,000 of value to the city every year (volunteers calculated at minimum wage rate).
Holly Hennell from York Cares, said: “The Partners Group has tirelessly promoted York Cares. They can turn bullet points of information into captivating press releases which publicise York Cares programmes and acknowledge volunteers’ contributions. Their PR and marketing skills have proved invaluable in ensuring that the work of York Cares and its volunteers are now widely recognised across the city.”


PR services

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