Beyond media relations
Gone are the days when public relations was all about media relations and getting the latest press release printed in the newspapers. It has evolved to include a gamut of additional offerings. Businesses will have to include crisis communications, content marketing, stakeholder management
, community outreach, smart storytelling and more in their PR strategy to make a positive impact.
The post pandemic world will demand that your business is human, kind, compassionate and purpose-driven. Now more than ever, public relations plays a crucial role in differentiating your business, increasing your market share and telling your story.