"The campaign is helping us attract the people we’re looking for to achieve our growth ambitions. It's also helping us make significant savings on recruitment fees.”

Nick Houghton, JM Glendinning MD


The brief

JM Glendinning was established 45 years ago as a local family-run insurance broker in Guiseley. Today, the group is a Top 75 UK insurance broker with a team of over 100 staff offering commercial and private insurance, financial and health and safety services from headquarters in Guiseley and offices in Sheffield, York, Newcastle and Scarborough.
The firm’s success is founded on finding the best people and building the business around them, which makes attracting and retaining staff critical to its growth strategy.
Our appointment in 2015 coincided with the firm’s plans to double in size over five years, and our brief remains to raise its regional profile to help the business attract staff and customers.
JM Glendinning Group

The campaign

The campaign focuses on profiling key people and positioning the firm as a forward thinking, successful, growing business through a mix of awards, corporate news, profiles, comment and interview opportunities across traditional, online and social media.

The ongoing publicity highlights JM Glendinning's corporate social responsibility and community initiatives, too, and we work closely with their digital agency to ensure that the PR campaign supports the group SEO strategy. We also run email marketing campaigns and provide social media training and support for the team.

The results

The campaign has delivered extensive exposure for the business, profiling its continued growth and success. This in turn has resulted in award nominations, enquiries from prospective customers, as well as giving the management team the ear of their local MP. It has also helped the business attract a wider talent pool and enquiries from the calibre of staff they are looking for to help drive the business forward. 
Managing director Nick Houghton says, “The support Partners provides is delivering fantastic results. They have significantly raised our profile in Yorkshire, as well as opening doors and creating opportunities for the business
“Making sure that people understand our values, ethos and approach is critical to attracting the right people to the company, and the work Partners does to help raise our regional profile is delivering tangible results. As well as increasing our visibility as a business, the PR campaign is directly contributing to increased web traffic and enquiries.
“Recruiting via agents is expensive. By helping us tell our story to audiences across the north of England, the campaign is also encouraging would-be employees to pick up the phone and contact us. It is helping us attract exactly the kind of people we’re looking for to achieve our growth ambitions and helping us make significant savings on recruitment fees.”


Social Media Essentials

Can social networking help your business achieve its strategic goals? This wo...

PR services

Your reputation is your most valuable asset. We'll help you protect and b...

Digital services

We'll help you develop effective online PR and marketing strategies and s...

Professional services

Reaching the right people can be difficult in a crowded marketplace. We&rsquo...