Making emails work for you

Email marketing is one of the most cost-effective forms of digital marketing, and an effective email marketing strategy can yield great returns from existing contacts.
Email creation
Automated emails
Engaging content
Database management
Campaign execution
Measurement & reports

We can help you get the most out of each and every email you send

Email creation

Following best practices to get you the best results

From ‘must open’ subject lines, too ‘must act’ content, and the all-important perfect delivery time, we consider everything that will give your emails the best chance of success. 

We can also offer email template design and can manage your campaigns from start to finish including a full analysis of the effectiveness and recommendations for the future, all compliant with the General Data Protection Guidelines (GDPR) of course.

Automated emails

Marketing automation makes it easy to communicate with clients based on their engagement

We can help set you up with the email marketing platform of your choice, including Campaign Monitor, Mailchimp and others and take the reins on your email automation efforts. We can help you with scheduling the delivery of email newsletters, automating welcome emails for new subscribers, sending out transaction emails and account updates, and setting up content delivery emails for when a user downloads a gated asset.

Automation could be the key to allowing you to do more.

Engaging content

Content is still the king when it comes to emails

You may think that when a subscriber opens an email, you’ve won the battle. However, the content of your email plays a vital role in your open and click rates.

It’s logical, if your subscribers are happy with your content, they are more likely to open your emails in the future. They may even begin to eagerly anticipate your emails. However, if the content doesn’t engage the reader, they probably aren’t going to open your emails again, and they may even unsubscribe.

So how do you make sure your subscribers are happy with your email content? Simple: make it awesome.

Don’t just send emails for the sake of sending them, ensure you deliver real value every single time you email your list. The higher the value of every email you write, the more loyal your subscribers will become, and your open rates will increase.

Engaging content

Data management

Database management

Your email campaigns will only be as good as your data

Having lots of high quality contact details of potential customers is the holy grail that you should strive for but this is easier said than done.

We can help you to grow your database with engaged, relevant contacts through our marketing and PR services, and work with you to take your email marketing strategy to the next level with content which really resonates with your readers, building loyalty and trust in your brand.

From individual emails to automated marketing, we can devise the most effective strategy for your business. 

Campaign execution

A well planned email campaign can still fail without good execution

Look to us to manage your email marketing calendar and deploy campaigns that deliver results. We’ll create the email, segment your data, perform split testing, and provide post-delivery report analyses.

Let’s put it this way, planning and execution go hand in hand. The best laid plans are worthless without accurate and speedy execution. However, without excellent planning errors occur that can backfire and lead to less engagement with prospects and customers. Don’t let your campaigns fail due to poor execution.

Measurement & reports

Knowing what worked and why, it the first steps to increased results

The key to email marketing that converts is understanding what resonates with your readers, and that knowledge can only come from experience and data collection.

We can review your campaign to determine how well your emails are performing and make actionable recommendations to improve your approach to email marketing.

The data needed to evaluate the success of a campaign comes from multiple places, including the email platform you use, your website’s analytics and CMS. We can collect all relevant data and bring it together to paint a clear picture of how your marketing efforts are benefiting your brand and how to increase your results.

Want to get your messages in more inboxes? Need help with your email marketing?

  Contact us to take the next steps  

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