Content is still the king when it comes to emails
You may think that when a subscriber opens an email, you’ve won the battle. However, the content of your email plays a vital role in your open and click rates.
It’s logical, if your subscribers are happy with your content, they are more likely to open your emails in the future. They may even begin to eagerly anticipate your emails. However, if the content doesn’t engage the reader, they probably aren’t going to open your emails again, and they may even unsubscribe.
So how do you make sure your subscribers are happy with your email content? Simple: make it awesome.
Don’t just send emails for the sake of sending them, ensure you deliver real value every single time you email your list. The higher the value of every email you write, the more loyal your subscribers will become, and your open rates will increase.